All-new N-BOX in Japan

TOKYO, Japan, August 31, 2017 - Honda Motor Co., Ltd. will begin sales in Japan of the all-new N-BOX mini-vehicle on Friday, September 1, 2017.

Under the concept of “for the happiness of families in Japan,” Honda developed this all-new N-BOX with the goal of setting a new standard for family-type cars. While carrying forward key N-BOX features such as a spacious cabin and exterior design with a strong sense of presence, which have been well received by many customers, a platform and powertrain were newly-developed for this all-new N-BOX. Excellent driving performance, fuel economy and occupant comfort were realized by reducing vehicle weight by approximately 80 kg even after installing enhanced safety features and other outstanding functions such as the newly-adopted Super Slide front passenger seat.

Moreover, the all-new N-BOX adopts the Honda SENSING™ suite of advanced safety and driver-assistive technologies, including a newly-added function to prevent false backward starts. The all-new N-BOX became the first among all Honda mini-vehicles to feature Honda SENSING™ as standard equipment on all types^*1.

Starting with this all-new N-BOX, Honda will begin evolving the advertising campaign with a new tagline, “N for Life” which represents a message of “enjoyable lives with N (Honda N Series).” Moreover, Honda will evolve the “N for Life Space,” a special exhibition event where visitors can see the all-new N-BOX and experience the concept of “N for Life.” Starting on Friday, September 1, 2017, the “N for Life Space” will tour seven major cities across Japan. Honda will strive to offer “enjoyable lives with N” through all of the N Series models.